– John Muir
Converting More Leads to Clients Starts with a Strategy, Not an Ad Campaign
Social media is a useful tool for businesses, bringing advantages such as engaging with your audience and boosting website traffic. The purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. However there can also be disadvantages, including the resources required and negative feedback that requires management.
There’s no doubt that social media is an effective tactic in improving brand or product reputation and public relations. It’s likely that an improved public profile would result in a higher conversion rate. If a search engine user already recognizes and has heard positive things about a company that shows up in their search results, they are more likely to click through and convert on their website.
Companies that participate in social media already know that their social content is getting indexed by the search engines. Now, when a consumer conducts a search, they can be presented with social networking profiles, images, videos, slide presentations and customer reviews. This is another way that social media improves organic conversion rates.
Additionaly, since social media generates an increased number of listings that a participating brand receives on search results pages, their competition gets pushed down to lower rankings. This establishes that participating brand as the key player for the search engine user’s query.
This can also increase organic clickthrough rate and website traffic without even improving actual ranking.
Get started now by calling 1-800-881-8047 to schedule a free consultation. Now is not the time to be shy in the marketplace; it’s time to Take Action.