– Antoine de Saint-Exupery
Converting More Leads to Clients Starts with a Strategy, Not an Ad Campaign
To get the most bang for your buck from digital marketing, all business owners and professionals need to optimize their websites for search engine results. Here’s why:
SEO leads to discover-ability. Most people who need to know the answer to something now go online to find the answers. Sites that aren’t optimized for search engines will not display in the top search results. If your site isn’t on the first page of results, it’s pretty much invisible. In fact, most sites that aren’t in the first 3-5 spots on a search results page will receive fewer than 5% of all clicks on a given search.
SEO leads to higher traffic. A common method for measuring success on blogs and websites is to look at traffic. Capturing “more eyeballs” is good. One reliable method for increasing traffic is to post new useful content (for people and search engines), but it requires time and effort for each new page or post. The most effective method is to post content that receives as much or more traffic on day 365, as the day it was first posted. This can be accomplished with great SEO.
SEO leads or in-bound leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Inbound leads cost 61% lower than outbound leads. An example of an inbound lead might be from search engine optimization. An example of an outbound lead might be from a cold call.
SEO leads to improved content. It takes a combination of appropriate use of relevant keywords and great content to consistently rank on page one.
Results of the ongoing effort to improve content are:
To get indexed properly for your business, you need the best keywords and optimized content on your Web site, the site needs to be easy to navigate, and provide exactly what the client wants quickly or the prospect will be clicking off to another resource, like your competition.
Contact us and let’s talk in real terms about your business, your ideas and goals and make a plan, or rather, construct a strategy fit for your business to grow using one of the most effective and economical marketing tools in existence; SEO.
Below are the three most important Web site attributes for top search ranking. Ensure your website meets these and you will be rewarded with top search rank in SERP’s (search engine results pages) and the benefits of the traffic it brings.
Authority – Search engines want to provide users with website results that can be trusted. Make the best efforts to optimize your website and convince the search engines that your site is an authority in the field and is worth being listed among the first in the results pages. Generate excellent quality articles and you’ll be there.
Relevancy – Relevancy in SEO is a must. You must ask yourself how relevant is your website site content to the keyword query of your visitor. For example, if you are selling bikes, your content must not go off topic and be related to bikes and not skateboards. When creating your content, you should have in mind the search terms that your “to be” customers are searching for. Don’t confuse your audience, the search engines, even yourself and therefore your ranking will get hurt. Search engines are getting smarter and smarter and so does SEO.
Trust – It is said that trust is difficult to build up, but all too easy to destroy. Search engines try to determine trustworthiness by evaluating your website. Which sites link to you? Who are you linking to? Who shares your content? All of these clues help search engines decide whether you are to be trusted or not.
We put SEO & Web Design together because they are part of a well considered marketing strategy, and directly connected. Responsiveness is the name of the game. It resolves many problems for website users (as does SEO). It will make your site mobile-friendly and easy to navigate, improve the way it displays on devices with both large and small screens, and it will increase the amount of time visitors spend on your site.
Google includes it in the criterion for ranking, so it can also help you improve your listing positions in search engines.
A mobile first approach doesn’t concentrate on developing for mobile phones, it is used to develop better usability of Web sites, develop better use of Web real estate and a reduction in the amount unnecessary elements from pages. The user wants to fulfill their reasons for visiting the site or page immediately, if not sooner.
Responsive web design helps increase visibility on search engines supporting SEO, and means more visitors to your website. More traffic results in better lead generation, added conversions and increased sales—three big reasons why you need an Optimized, Responsive web design!