– Walt Whitman
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Converting More Leads to Clients Starts with a Strategy, Not an Ad Campaign
Mobile marketing is a digital marketing technique to reach a targeted audience on all mobile devices using text messaging, via websites, email, blogs, social media, and apps.
Time spent on mobile devices is increasing almost daily, and businesses have a spectacular opportunity to put their marketing messages into the hands of their consumers, and reach a much wider audience.
Mobile viewing has changed the way people engage with brands, and marketing must change to meet the consumer’s expectations. Responsive design or “designing and developing a website so the content, images, and site structure provide an optimal, seamless viewing experience across a wide variety of devices” is proven to reach and influence a wider audience. When a visitor is able to easily navigate your pages and the content is written mobile friendly, you increase the chance of converting visitors into clients.
Mobile technology offers consumers the opportunity to compare and buy more products while they walk down the store aisle. Businesses that have active mobile marketing campaigns take advantage of this. Search engine optimization (SEO) and an easily navigable website can give your business the advantage when the consumer is ready to purchase. Moreover, search engines give higher preference to mobile-friendly sites, such as Google’s “mobile first” program. This creates the need for businesses to improve their web presence to include mobile marketing.
Responsive websites also make online sharing simple so your web visitors are more likely to share on their social platforms. Additionally, mobile-friendliness is a ranking criterion on Google.
The average American spends hundreds of hours per year navigating websites or talking on their mobile device, providing ample opportunity to capture their attention and get them discussing your product or service on a device they use in their daily lives. Tailoring text messages so they appeal to prospective customers will give them a reason to further research your products or services, on the same device where they received your message.
Digital marketing is always changing, and mobile marketing plays a key role in that. The shift toward mobile devices is a worldwide trend and all businesses need to have a mobile marketing plan to connect with these digitally empowered consumers.
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