To get the most bang for your buck from digital marketing, all business owners and professionals need to optimize their websites for search engine results
Search Engine Optimization leads to discover-ability.
93% of online experiences begin with a search engine. When people need to know the answer to something they go online and search to find the answers. Sites that are not optimized for search engines will not display in the search results. If your site isn’t found on the first page of results, it’s pretty much invisible. Most sites that aren’t in the first 3-5 spots on a search results page will receive fewer than 5% of all clicks on a given search.
Search Engine Optimization leads to higher traffic.
A common sense method for measuring success on blogs and websites is to look at traffic. One good method for increasing traffic is to regularly post new content, which can take a lot of effort writing each new page or post. One very effective method is to post well written, optimized content that receives as much or more traffic on day 365 as the day it was first posted. With properly structured SEO this can be accomplished.
SEO leads or in-bound leads have a 14.6% close rate.
Outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Inbound leads from search engine optimization cost as much as 61% lower than outbound leads.
It takes a combination of the proper keywords and well written, useful content to consistently rank on page one of relevant search results. We recognize this and that is why our digital marketing plans include content creation. We have experienced writers to create optimized Web page content, blogs and social media posts that build trust and authority for your domain and business.
In almost every aspect of business, it’s a well-known fact that you must spend money – capital – in order to make money. You had to spend money to set yourself up in business; in fact, you likely paid someone to design your company website. But if you’re not spending the money for good SEO, then people may never find your website. And people who can’t find your website can’t purchase your products or services.
When you combine a good product or service with good SEO, the cost of SEO ceases to be an issue. Why skimp on your digital marketing when the Internet is the businessman’s most powerful marketing tool?
If your business is worth your effort, it is worth the ‘cost’ of SEO. Give us 90 days and we will prove it.
We will transform your online presence into the business magnet it should be.
Let’s talk in real terms about your business, your ideas and goals and create a strategy for your business to grow, using one of the most effective and economical marketing tools in existence, SEO.
Please request your no obligation comprehensive SEO audit of your Web site by clicking here. It’s FREE and we are confident you will find it useful. Contact us if you would like to review it with an SEO specialist, we look forward to speaking with you.
Our clients get new clients and keep the clients they have, and continuously grow their sales and profitability.