There’s no doubt that social media is an effective tactic in improving brand or product reputation and public relations. It’s likely that an improved public profile would result in a higher conversion rate. If a search engine user already recognizes and has heard positive things about a company that shows up in their search results, they are more likely to click through and convert on their website.
Companies that participate in social media already know that their social content is getting indexed by the search engines. Now, when a consumer conducts a search, they can be presented with social networking profiles, images, videos, slide presentations and customer reviews. This is another way that social media improves organic conversion rates.
Additionaly, since social media generates an increased number of listings that a participating brand receives on search results pages, their competition gets pushed down to lower rankings. This establishes that participating brand as the key player for the search engine user’s query.
This can also increase organic clickthrough rate and website traffic without even improving actual ranking.
Get started Now! Learn more by calling 1-800-881-8047 to speak with a Socila Media Management professional. Now is not the time to be shy in the marketplace; it's time to Take Action. Call today!